Writing SEO Copy with High Conversion Rates
If you've been using search engines to look for relevant information on the web, chances are you already know the difference between well written SEO copy, and bad copy. Surely you've been frustrated in the past when visiting a site in search of targeted information only to find the info on that site vague. Usually, these types of websites don't have the information you're looking for and the content is badly structured and horribly written. Treat the visitors to your site better and offer content that doesn't make them feel turned down when they view your page. This is why your site needs to be optimized for the most current keywords along with high quality, relevant content. There are a number of ways you can go about doing this. In this article we will be discussing the ins and outs of SEO copywriting, but before that, you have to understand that, SEO copywriting takes effort. It's not about using some cheap article spinning software to create your content but it's more about skillfully writing copy that makes sense to both human readers and search engines.
You must know who your target market is before you start writing for the search engines. This is extremely important because you'll never know the keywords to use if you don't know your target audience. The choice of your keywords will make or break your campaign, and the only way to get it right is effectively research and understand your niche market. Once you get this information, you can put together compelling copy that has all the right keywords. For instance, a Yoga site would require looking into the topic to find keywords that are right for targeting. Google read the article highly values the h1 tag, so you'll want to make use of it when writing the title. But you have to make sure the words present in the title are also found in the text. Even though most people ignore it, h1 tag is one of the most important SEO tips that can quickly boost your rankings. Plus, you'll want to include the h2 tag for all sub headings.
Frames are useless when it come to SEO so avoid using them on your site. Frames typically aren't user friendly and they make navigation rather difficult, so search engines often find it difficult to identify pages with frames. They will leave no chance of getting indexed and ranked with all the major search engines. If a site is using frames, only the homepage will get indexed with the search engines. To put it another way, frames won't help you one bit so don't use them. High quality content with the right keyword density will always be the most important element, even though there are many factors that go into making a website search engine friendly.